MIGUEL MARQUEZ – ‘The Special One’
Commercial Director – Carib Brewery Limited
Favourite CBL Beverage: Carib – “I have a lot of sentimental attachment to the brand in terms of what it means to me and to Trinidad. After all, I met my wife over a Carib beer in Grenada even before I worked here.”
“I would like to be remembered as the person who changed the face of beverage selling, and trade engagement in Trinidad & Tobago and in the region.”
I am the head of a multi-faceted department that involves distribution reset, staff development and training and the implementation of new technology applications in the industry. We pioneered “Cashless” selling when everyone said it could not be done. I enjoy the fun, fast-paced and challenging environment of the company and believe that the freshness and flavour of our products make us an industry leader. I foresee that by CBL’s 100th anniversary we will employ fully integrated RTM systems in export territories, and our brands will be brewed under license across a world spectrum of breweries. The company will also possess worldwide brand identification and consumer engagement far beyond the borders of Trinidad & Tobago and the Caribbean region.